Visual Storytelling: The Path to Your Audience’s Heart
Visual storytelling is one of the most important trends for 2016. Brands that embrace visual storytelling will attract and engage their audiences better. Consider these statistics. Visual content is...
View Article5 Ways to Improve Your Online Reputation Ethically
By Joel Cordle Reputation is the backbone of any online business. Consumers examine trust and credibility of companies closely, and customer feedback can travel far and quickly through sites like...
View ArticleImpact of Voice Recognition on Content Marketing & SEO
Impressive improvements in voice recognition are impacting content marketing and SEO tactics in a big way. Advances by Google’s voice recognition app, Apple’s Siri and Microsoft’s Cortana allow people...
View ArticleInteractive Content: The Future of Online Marketing
The amount of content available on the Web overwhelms most people, yet 76% of marketers plan to create more content this year, according to the Content Marketing Institute. The burgeoning number of...
View ArticleMarketers Adopt Interactive Video for Customer Engagement, Audience Measurement
Interactive video is a powerful tool to improve engagement with key audience segments, a survey of marketers reveals. Perhaps more important, most marketers surveyed say interactive video is not...
View ArticleLessons Learned from Publishing Hundreds of Guest Posts
Guest blogging is a common content marketing technique. It allows you to get exposure to an audience that someone else has already assembled. That audience may overlap yours but include many others,...
View ArticleGoogle’s AMP Loads Mobile Pages Faster to Improve User Experience, Battle Ad...
Google is rolling out its Accelerated Mobile Pages (AMP) that will supposedly enable lightning fast mobile Web browsing. Without naming sources, Ad Age said Google will introduce the pages on Feb. 24....
View ArticleAs Social Media Spending Increases, Marketers Lament Lack of Measurement Results
Social media spending is projected to climb to 20.9% of marketing budgets in the next five years, a dramatic increase from 5.6% in 2009. However, just 3.4% of marketing leaders report that social media...
View ArticleHow Retargeting Reinforces Marketing Messages at Low Cost – and Delivers New...
An online advertising strategy that features retargeting enables companies to repeat their marketing messages at low cost to highly qualified prospects. Retargeting also makes smaller businesses seem...
View ArticleListen Up: Social Media Monitoring & Measurement Methods that Produce...
More organizations are monitoring social media for mentions about the organization, its brands, competitors and industry issues, but many remain unsure how to achieve the full benefits of social media...
View ArticleGoogle Deletes Right Column PPC Ads; Marketers Adapt Bidding, SEO & PR...
Google no longer shows AdWords ads on the right hand side of search results pages. Google now shows four pay-per-click (PPC) ads at the top instead of three for “highly commercial” search terms, or...
View ArticleTsunami of Emoji Swamp Online Marketing
Emoji have taken the marketing world by storm. Or to use another analogy, a tsunami of emoji has hit digital marketing. Emoji offer several important marketing advantages. They can pass through...
View ArticleHow Fortune 500 Firms Benefit (or Don’t) from Pinterest
Pinterest, a visual-centric social media platform, has seen explosive recent growth. It reached 100 million active users last year, becoming one of the most important social media channels after giants...
View ArticleThe Perils and Benefits of Reddit for PR and Marketing
Reddit is difficult to ignore. One of the oldest and perhaps one of the most controversial social media services, Reddit claims 230 million unique monthly visitors, based on Alexa ratings. Its...
View ArticleGoogle Issues Guidelines on Gifts & Payments to Bloggers
Google just published best practices for bloggers who receive free products or services. If bloggers don’t follow the practices, the search engine giant may consider them in violation of its webmaster...
View ArticleContent Marketing vs. Native Advertising: Which Works Better?
Which is more effective? Content marketing or native advertising? The difference between the two is that websites charge sponsors to place native advertising that looks like editorial content whereas...
View ArticleInstagram’s Move to Algorithm-Based Feed Puts Marketers on Alert
Instagram’s new plan to move from a chronological to an algorithm-based feed will increase competition for social media marketers on the network. Instagram, which is owned by Facebook, says the change...
View ArticleMarketing ROI Accountability Shows a Surprising Drop
Proving and measuring return on investment (ROI) remains a challenge for marketers, according to a new survey. The 2016 Planning Report from the Leapfrog Marketing Institute shows a surprising drop in...
View ArticleNew Google Analytics Platform Represents a Major Advance in Digital Marketing
The new Google Analytics 360 Suite is good news for marketers. The centralized web analytics platform offers a significant improvement in marketer’s ability to track and store information about...
View ArticleGoogle’s Rating Guidelines Reveal How to Attain Higher Search Engine Rankings
Digital marketers and search engine optimization specialists would love to see Google’s search engine algorithm. The formula that ranks websites is secret, even though SEO experts contend they...
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